Click a glowing tag to see how much of each dollar reaches the farm — and how that shapes the way prices move.
Groceries with a larger farm share transmit a change in farm-level costs to the shelf more directly. Items with a larger marketing share dilute that change — the effect is more likely to be delayed, muted, or filtered through processing, packaging, transportation, wholesale, retail, and other post-farm costs.
Every grocery price splits between the farm and everything after it. That split is why some prices jump the moment costs change — and others barely move at all.
Walk the aisles, open a few items, then watch the pattern build.