Each tower is a firm. Its height represents productivity (φ) — drawn once from a lognormal distribution and never changed. The waterline is the zero-profit survival cutoff: firms whose productivity falls below it cannot cover their fixed costs and exit.
As "Cost of survival" rises, the cutoff rises with it and shorter towers go under. Notice that no tower grows — but the average height above water increases. This is selection, not improvement.
This survivorship effect is the engine of Hopenhayn (1992) and Melitz (2003): tighter competition raises aggregate productivity by culling low-φ firms, even though no individual firm improves.
"If you only measure the buildings above water, you'll conclude the flood made firms better. It didn't — it made the sample better."